VITL — Vital Farms, Inc.
Consumer Defensive · ETF XLP · as of 2026-09-22
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
Price & today
| Stock today | -8.01% |
| Sector ETF today | +0.99% |
| Residual (stock-specific) | -9.00% |
Sector correlation
| 20-day correlation with XLP | 0.06 |
| 60-day correlation with XLP | 0.13 |
| Status | normal |
Decoupling fires when 60d corr − 20d corr > 0.20: stock used to track its sector but the relationship has weakened recently.
Technicals
| 10 EMA | $11.00 |
| 20 EMA | $10.86 |
| 50 EMA | $11.22 |
| EMA stack | NEUTRAL |
| RSI(14) | 53.6 |
| 52-week high distance | -78.83% |
| 52-week low distance | -4.66% |
Signals
| Market F&G | 45.1 |
| Bull% | 12.9% |
| OVTLYR status | SELL (33d) |
| Sector rank | #55 |
| Next earnings | 2026-11-02 (BMO, 40d) |
MarketSmith metrics - our compute
What do these abbreviations mean?
- RS Rating
- - IBD-style relative strength vs SPY (weighted 3/6/9/12-mo). 70+ = leaders pool, 80+ = strong.
- ADR%
- - average daily range over 20 days. 4%+ = the fast movers the playbook prefers (selection order, not a gate).
- RMV (tight)
- - Relative Measured Volatility, 15 bars, scaled 0-100. <15 = tight coiled base (green), <35 moderate, high = loose/expanding - not a base right now.
- Ext (ATR>20EMA)
- - how many ATRs price sits above its 20-EMA. ≤1 = in value (green), >2 = extended/chasing (red) - prefer a pullback.
- Rel Vol
- - latest volume vs the 50-day average. 100% = normal; 140%+ = breakout confirmation.
- U/D 50d / 25d
- - up-day vs down-day volume over the window. 1.1+ = net accumulation (institutions buying); under 0.9 on the 25d = net selling.
- Accum/Dist 25d
- - heavy-volume up days vs heavy-volume down days in the last 25 sessions (close moved 0.2%+ on above-average volume). The institutional-participation footprint; 5+ distribution days = O'Neil caution line.
- LoD dist
- - close distance above the day low in % of ATR (100 = one full ATR off the low). High = strong close.
- Off/Above 52w
- - trend-template legs: within 25% of the 52-week high, at least 25% above the 52-week low.
- Trend 8/8
- - all 8 Minervini Trend Template criteria pass. Discovery floor, NOT an entry signal - entries come from the VCP pivot.
- Base len (VCP)
- - weeks since the VCP base started on the latest scan. 10wk+ bases carry the edge; short stacked bases test below random.
Fundamentals & valuation - reference, not entry inputs
Company data - context read, not entry inputs
Quarterly EPS - earnings acceleration
A dash in %Chg is deliberate: the year-ago figure was a loss, so a growth % would be meaningless. A dash in Sales means we have no revenue figure for that quarter - read it as a gap in our data, not as zero revenue.
| Quarter | EPS ($) | %Chg YoY | Sales ($M) | %Chg |
|---|---|---|---|---|
| Mar-24 | 0.17 | - | 135.8 | +23% |
| May-24 | 0.43 | +169% | 147.9 | +24% |
| Aug-24 | 0.36 | +140% | 147.4 | +38% |
| Nov-24 | 0.16 | +60% | 145.0 | +31% |
| Feb-25 | 0.23 | +35% | 166.0 | +22% |
| May-25 | 0.37 | -14% | 162.2 | +10% |
| Aug-25 | 0.36 | +0% | 184.8 | +25% |
| Nov-25 | 0.36 | +125% | 198.9 | +37% |
eps_actual (the figure MarketSmith/Deepvue show) - whether a given quarter is GAAP or excludes a one-off follows the filing, so it can sit either side of another vendor's number; AAPL's Oct-24 row, the Sep-2024 fiscal quarter, is $0.97 here - GAAP, including the EU tax charge - where TradingView's year implies $1.64 · Sales ($M) = SEC EDGAR quarterly revenue (fiscal Q4 derived as FY minus 9-mo) · quarter = report month · %Chg blank = prior-year base under $0.05 (not meaningful).Recent news - our DB (Finnhub + OVTLYR)
- Jul 27 · Vital Farms (VITL) Laps the Stock Market: Here's Why Zacks Investment Research
- Jul 23 · Have We Entered A Stealth Bear Market? SeekingAlpha
- Jul 23 · Vital Farms to Report Second Quarter 2026 Financial Results on August 6, 2026 Business Wire
- Jul 20 · Vital Farms (VITL) Rises As Market Takes a Dip: Key Facts Zacks Investment Research
- Jul 17 + Vital Farms, Inc. (VITL) Is a Trending Stock: Facts to Know Before Betting on It Zacks Investment Research
- Jul 07 · Vital Farms (VITL) Advances While Market Declines: Some Information for Investors Zacks Investment Research
- Jun 30 − Inside the Egg Price-Fixing Scandal That Spiked American Grocery Bills WSJ
- Jun 25 · Vital Farms (VITL) Sees a More Significant Dip Than Broader Market: Some Facts to Know Zacks Investment Research