SON — Sonoco Products Company
Consumer Cyclical · ETF XLY · as of 2026-09-18
Daily · EMA 10 / 20 / 50 · SMA 200 · VolPress: buy/sell split, 20-SMA, white dot = above avg · · E = earnings · RS vs SPY ⓘ · ● RS new high ⓘ
Sonoco Products Company
NYQ
Consumer Cyclical · Packaging & Containers
Sonoco Products Co is engaged in the manufacture and supply of consumer and industrial packaging products, offering paper, metal, and plastic packaging solutions across multiple end markets. The company has two reportable segments: Consumer Packaging and Industrial Paper Packaging. The Consumer Packaging segment provides rigid packaging solutions mainly for food, beverage, household, personal care, and pharmaceutical products, while the Industrial Paper Packaging segment produces paper-based packaging materials such as tubes, cores, and protective packaging, supported by paper mills and recycling operations, serving industrial and consumer markets. It generates the majority of its revenue from the Consumer Packaging segment.
Price & today
$48.84
ATR(14) 1.52 (3.11%)
| Stock today | +0.04% |
| Sector ETF today | -0.32% |
| Residual (stock-specific) | +0.36% |
Sector correlation
| 20-day correlation with XLY | 0.21 |
| 60-day correlation with XLY | 0.19 |
| Status | normal |
Decoupling fires when 60d corr − 20d corr > 0.20: stock used to track its sector but the relationship has weakened recently.
Technicals
| 10 EMA | $49.61 |
| 20 EMA | $51.55 |
| 50 EMA | $53.53 |
| EMA stack | BEARISH |
| RSI(14) | 30.2 |
| 52-week high distance | -16.43% |
| 52-week low distance | +26.36% |
Signals
| Market F&G | 45.6 |
| Bull% | 12.2% |
| OVTLYR status | SELL (21d) |
| Sector rank | #235 |
| Next earnings | 2026-10-20 (TNS, 29d) |
MarketSmith metrics - our compute
RS Rating
7.9
ADR%
3.0
RMV (tight)
8.0
Ext (ATR>20EMA)
-1.8
Rel Vol
161.0%
U/D 50d
1.04
U/D 25d
0.73
Accum/Dist 25d
2 / 7
EPS YoY
+10.0%
LoD dist
29.0
Off 52w High
19.5%
Above 52w Low
26.4%
1W / 1M
+2.1 / -15.6
Avg $Vol 50d
62.4M
Mkt Cap (B)
4.8
Trend 8/8
no
Sector XLY
-1.7% 1W
Base len (VCP)
21wk (7/14)
Coil (base shape)
85TVPX
What do these abbreviations mean?
- RS Rating
- - IBD-style relative strength vs SPY (weighted 3/6/9/12-mo). 70+ = leaders pool, 80+ = strong.
- ADR%
- - average daily range over 20 days. 4%+ = the fast movers the playbook prefers (selection order, not a gate).
- RMV (tight)
- - Relative Measured Volatility, 15 bars, scaled 0-100. <15 = tight coiled base (green), <35 moderate, high = loose/expanding - not a base right now.
- Ext (ATR>20EMA)
- - how many ATRs price sits above its 20-EMA. ≤1 = in value (green), >2 = extended/chasing (red) - prefer a pullback.
- Rel Vol
- - latest volume vs the 50-day average. 100% = normal; 140%+ = breakout confirmation.
- U/D 50d / 25d
- - up-day vs down-day volume over the window. 1.1+ = net accumulation (institutions buying); under 0.9 on the 25d = net selling.
- Accum/Dist 25d
- - heavy-volume up days vs heavy-volume down days in the last 25 sessions (close moved 0.2%+ on above-average volume). The institutional-participation footprint; 5+ distribution days = O'Neil caution line.
- LoD dist
- - close distance above the day low in % of ATR (100 = one full ATR off the low). High = strong close.
- Off/Above 52w
- - trend-template legs: within 25% of the 52-week high, at least 25% above the 52-week low.
- Trend 8/8
- - all 8 Minervini Trend Template criteria pass. Discovery floor, NOT an entry signal - entries come from the VCP pivot.
- Base len (VCP)
- - weeks since the VCP base started on the latest scan. 10wk+ bases carry the edge; short stacked bases test below random.
Fundamentals & valuation - reference, not entry inputs
P/E (TTM)
8.0
Fwd P/E
7.6
PEG
0.2
Price/Book
1.4
Profit margin
13.6%
ROE
20.2%
Debt/Equity
139.6
Rev growth
-1.9%
Analyst target
$61 (+25%)
Analyst rating
BUY
Institutional %
87.9%
Insider %
1.0%
Float %
98.7%
Valuation and analyst figures are Yahoo company stats (weekly refresh, ~3,000 larger names - blanks are honest gaps); logo, employees, website and IPO date are Massive company reference. Momentum/VCP entries do not use valuation - this card is context so you do not have to leave the page.
Company data - context read, not entry inputs
Industry rank
12 / 147
Industry
Packaging & Containers
Float
97.6M
Float turnover 20d
1.2%
Avg $Vol 20d / 50d
63.2M / 62.4M
Days to cover
6.4
Short % float
7.2%
Institutional %
87.9%
Weinstein stage
1
Float, short interest and institutional % come from Yahoo company stats, refreshed weekly for ~3,000 larger names - a blank means Yahoo does not publish the figure for this stock, not that it is zero. Dollar volume and float turnover are computed from our own price bars; industry rank from our rotation data; stage from the weekly chart.
Quarterly EPS - earnings acceleration
A dash in %Chg is deliberate: the year-ago figure was a loss, so a growth % would be meaningless. A dash in Sales means we have no revenue figure for that quarter - read it as a gap in our data, not as zero revenue.
| Quarter | EPS ($) | %Chg YoY | Sales ($M) | %Chg |
|---|---|---|---|---|
| Oct-24 | 1.49 | +2% | 1,354.7 | - |
| Feb-25 | 1.00 | -2% | 1,363.3‡ | +2% |
| Apr-25 | 1.38 | +23% | 1,709.2‡ | +31% |
| Jul-25 | 1.37 | +7% | 1,910.4 | +49% |
| Oct-25 | 1.92 | +29% | 2,131.1 | +57% |
| Feb-26 | 1.05 | +5% | 1,768.0 | - |
| Apr-26 | 1.20 | -13% | 1,676.4 | -2% |
| Jul-26 | 1.51 | +10% | - | - |
† = SEC carries this same fiscal quarter under a second period-end with a materially different figure (hover for it) - a restatement, merger recast or successor-period split; %Chg is blanked when the two are more than 15% apart. It fires only when the two period-ends DISAGREE, so it is a floor, not a guarantee that the rest of the column shares one basis · ‡ = the revenue concept changed from the previous quarter WITH A FIGURE (hover for both) - a blank row in between is skipped, as the eye does - a step at that row is a change of basis, not necessarily of business · EPS = Yahoo
eps_actual (the figure MarketSmith/Deepvue show) - whether a given quarter is GAAP or excludes a one-off follows the filing, so it can sit either side of another vendor's number; AAPL's Oct-24 row, the Sep-2024 fiscal quarter, is $0.97 here - GAAP, including the EU tax charge - where TradingView's year implies $1.64 · Sales ($M) = SEC EDGAR quarterly revenue (fiscal Q4 derived as FY minus 9-mo) · quarter = report month · %Chg blank = prior-year base under $0.05 (not meaningful).Recent news - our DB (Finnhub + OVTLYR)
- Aug 25 · Sonoco to Increase Paperboard Prices in EMEA Region GlobeNewsWire
- Aug 25 · Sonoco Products' Subsidiary Sonoco S.a.r.l. To Raise Price €60 A Ton For All Grades Of Uncoated Recycled Paperboard In EMEA Region, Effective Sept. 15 Benzinga
- Aug 24 + Best Dividend Kings: August 2026 Seeking Alpha
- Aug 24 · Best Dividend Kings: August 2026 SeekingAlpha
- Aug 21 · Insider Alert: Sonoco CEO Coker Both Acquires and Disposes of 4,345 Shares Yahoo
- Aug 21 + Insider Alert: Sonoco CEO Coker Both Acquires and Disposes of 4,345 Shares The Motley Fool
- Aug 19 · Sonoco Products (SON) Could Be 9% Undervalued After EMEA Consumer Packaging Leadership Change Yahoo
- Aug 19 · Sonoco (SON) Stock Still Looks Cheap As Cash Flow Stays In Focus Yahoo