GIS — General Mills, Inc.
Consumer Defensive · ETF XLP · as of 2026-09-18
Daily · EMA 10 / 20 / 50 · SMA 200 · VolPress: buy/sell split, 20-SMA, white dot = above avg · · E = earnings · RS vs SPY ⓘ · ● RS new high ⓘ
General Mills, Inc.
NYQ
Consumer Defensive · Packaged Foods
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, f...
Price & today
$36.32
ATR(14) 1.10 (3.02%)
| Stock today | -0.93% |
| Sector ETF today | -0.83% |
| Residual (stock-specific) | -0.10% |
Sector correlation
| 20-day correlation with XLP | 0.52 |
| 60-day correlation with XLP | 0.64 |
| Status | normal |
Decoupling fires when 60d corr − 20d corr > 0.20: stock used to track its sector but the relationship has weakened recently.
Technicals
| 10 EMA | $37.08 |
| 20 EMA | $37.71 |
| 50 EMA | $37.62 |
| EMA stack | NEUTRAL |
| RSI(14) | 39.3 |
| 52-week high distance | -29.24% |
| 52-week low distance | +14.39% |
Signals
| Market F&G | 46.9 |
| Bull% | 12.2% |
| OVTLYR status | SELL (6d) |
| Sector rank | #140 |
| Next earnings | 2026-09-23 (BMO, 4d) |
MarketSmith metrics - our compute
RS Rating
14.4
ADR%
2.8
RMV (tight)
0.0
Ext (ATR>20EMA)
-1.3
Rel Vol
183.0%
U/D 50d
1.13
U/D 25d
0.67
Accum/Dist 25d
1 / 5
EPS YoY
+28.0%
LoD dist
3.0
Off 52w High
29.2%
Above 52w Low
14.4%
1W / 1M
+1.3 / -9.2
Avg $Vol 50d
338.6M
Mkt Cap (B)
19.4
Trend 8/8
no
Leads Group
no
Sector XLP
-0.7% 1W
Base len (VCP)
10wk (5/17)
Coil (base shape)
85TVPX
What do these abbreviations mean?
- RS Rating
- - IBD-style relative strength vs SPY (weighted 3/6/9/12-mo). 70+ = leaders pool, 80+ = strong.
- ADR%
- - average daily range over 20 days. 4%+ = the fast movers the playbook prefers (selection order, not a gate).
- RMV (tight)
- - Relative Measured Volatility, 15 bars, scaled 0-100. <15 = tight coiled base (green), <35 moderate, high = loose/expanding - not a base right now.
- Ext (ATR>20EMA)
- - how many ATRs price sits above its 20-EMA. ≤1 = in value (green), >2 = extended/chasing (red) - prefer a pullback.
- Rel Vol
- - latest volume vs the 50-day average. 100% = normal; 140%+ = breakout confirmation.
- U/D 50d / 25d
- - up-day vs down-day volume over the window. 1.1+ = net accumulation (institutions buying); under 0.9 on the 25d = net selling.
- Accum/Dist 25d
- - heavy-volume up days vs heavy-volume down days in the last 25 sessions (close moved 0.2%+ on above-average volume). The institutional-participation footprint; 5+ distribution days = O'Neil caution line.
- LoD dist
- - close distance above the day low in % of ATR (100 = one full ATR off the low). High = strong close.
- Off/Above 52w
- - trend-template legs: within 25% of the 52-week high, at least 25% above the 52-week low.
- Trend 8/8
- - all 8 Minervini Trend Template criteria pass. Discovery floor, NOT an entry signal - entries come from the VCP pivot.
- Base len (VCP)
- - weeks since the VCP base started on the latest scan. 10wk+ bases carry the edge; short stacked bases test below random.
Fundamentals & valuation - reference, not entry inputs
P/E (TTM)
-
Fwd P/E
11.3
PEG
11.7
Price/Book
3.6
Profit margin
-0.5%
ROE
-1.0%
Debt/Equity
217.6
Rev growth
+2.2%
Analyst target
$38 (+3%)
Analyst rating
NONE
Institutional %
91.8%
Insider %
0.4%
Float %
109.4%
Valuation and analyst figures are Yahoo company stats (weekly refresh, ~3,000 larger names - blanks are honest gaps); logo, employees, website and IPO date are Massive company reference. Momentum/VCP entries do not use valuation - this card is context so you do not have to leave the page.
Company data - context read, not entry inputs
Industry rank
105 / 147
Industry
Packaged Foods
Float
583.7M
Float turnover 20d
1.5%
Avg $Vol 20d / 50d
346.9M / 338.6M
Days to cover
4.7
Short % float
13.3%
Institutional %
91.8%
Weinstein stage
4
Float, short interest and institutional % come from Yahoo company stats, refreshed weekly for ~3,000 larger names - a blank means Yahoo does not publish the figure for this stock, not that it is zero. Dollar volume and float turnover are computed from our own price bars; industry rank from our rotation data; stage from the weekly chart.
Quarterly EPS - earnings acceleration
A dash in %Chg is deliberate: the year-ago figure was a loss, so a growth % would be meaningless. A dash in Sales means we have no revenue figure for that quarter - read it as a gap in our data, not as zero revenue.
| Quarter | EPS ($) | %Chg YoY | Sales ($M) | %Chg |
|---|---|---|---|---|
| Sep-24 | 1.07 | -2% | 4,848.1 | -1% |
| Dec-24 | 1.40 | +12% | 5,240.1 | +2% |
| Mar-25 | 1.00 | -15% | 4,842.2 | -5% |
| Jun-25 | 0.74 | -27% | 4,556.2 | -3% |
| Sep-25 | 0.86 | -20% | 4,517.5 | -7% |
| Dec-25 | 1.10 | -21% | 4,860.8 | -7% |
| Mar-26 | 0.64 | -36% | 4,436.7 | -8% |
| Jul-26 | 0.95 | +28% | 4,609.6 | +1% |
† = SEC carries this same fiscal quarter under a second period-end with a materially different figure (hover for it) - a restatement, merger recast or successor-period split; %Chg is blanked when the two are more than 15% apart. It fires only when the two period-ends DISAGREE, so it is a floor, not a guarantee that the rest of the column shares one basis · ‡ = the revenue concept changed from the previous quarter WITH A FIGURE (hover for both) - a blank row in between is skipped, as the eye does - a step at that row is a change of basis, not necessarily of business · EPS = Yahoo
eps_actual (the figure MarketSmith/Deepvue show) - whether a given quarter is GAAP or excludes a one-off follows the filing, so it can sit either side of another vendor's number; AAPL's Oct-24 row, the Sep-2024 fiscal quarter, is $0.97 here - GAAP, including the EU tax charge - where TradingView's year implies $1.64 · Sales ($M) = SEC EDGAR quarterly revenue (fiscal Q4 derived as FY minus 9-mo) · quarter = report month · %Chg blank = prior-year base under $0.05 (not meaningful).Recent news - our DB (Finnhub + OVTLYR)
- Sep 18 − General Mills (GIS) Q1 Earnings Preview: What You Should Know Beyond the Headline Estimates Zacks Investment Research
- Sep 18 · If a Recession Is Coming, History Says This 1 No-Brainer ETF Is the Smartest Buy Right Now The Motley Fool
- Sep 07 + Gluten Free Bakery Market to Grow from USD 4.84 Billion in 2025 to USD 11.97 Billion by 2035, at 9.48% CAGR – SNS Insider GlobeNewswire Inc.
- Sep 02 + For Students Like Jariel: Stop & Shop Launches Annual School Food Pantry Campaign GlobeNewswire Inc.
- Aug 31 + Beat the Market the Zacks Way: Accelerant, Insight, General Mills in Focus Zacks Investment Research
- Aug 25 + Regenerative Lifestyle Products Industry Analysis Report 2026-2035 Featuring Profiles of Global, Regional, Niche & Specialist Players GlobeNewswire Inc.
- Aug 25 + Pet Treats Market to Grow from USD 38.40 Billion in 2026 to USD 58.71 Billion by 2031, at a CAGR of 8.9% — MarketsandMarkets™ GlobeNewswire Inc.
- Aug 16 + 3 Magnificent High-Yield Dividend Stocks to Buy That Are Near 52-Week Lows The Motley Fool