ELF — e.l.f. Beauty, Inc.
Consumer Defensive · ETF XLP · as of 2026-09-18
e.l.f. Beauty Inc is a multi-brand beauty company that offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skin care products. The Company's mission is to make beauty accessible to every eye, lip, face, and skin concern. The company offers cosmetic accessories for women, which include eyeliner, mascara, false eyelashes, lipstick, foundation for the face, moisturizer, cleanser, and other tools through its stores and e-commerce channels.
Price & today
| Stock today | +3.34% |
| Sector ETF today | -0.83% |
| Residual (stock-specific) | +4.17% |
Sector correlation
| 20-day correlation with XLP | 0.27 |
| 60-day correlation with XLP | 0.14 |
| Status | normal |
Decoupling fires when 60d corr − 20d corr > 0.20: stock used to track its sector but the relationship has weakened recently.
Technicals
| 10 EMA | $97.51 |
| 20 EMA | $98.30 |
| 50 EMA | $92.03 |
| EMA stack | NEUTRAL |
| RSI(14) | 48.5 |
| 52-week high distance | -36.13% |
| 52-week low distance | +97.54% |
Signals
| Market F&G | 46.9 |
| Bull% | 12.2% |
| OVTLYR status | SELL (9d) |
| Sector rank | #109 |
| Next earnings | 2026-11-03 (TNS, 45d) |
MarketSmith metrics - our compute
What do these abbreviations mean?
- RS Rating
- - IBD-style relative strength vs SPY (weighted 3/6/9/12-mo). 70+ = leaders pool, 80+ = strong.
- ADR%
- - average daily range over 20 days. 4%+ = the fast movers the playbook prefers (selection order, not a gate).
- RMV (tight)
- - Relative Measured Volatility, 15 bars, scaled 0-100. <15 = tight coiled base (green), <35 moderate, high = loose/expanding - not a base right now.
- Ext (ATR>20EMA)
- - how many ATRs price sits above its 20-EMA. ≤1 = in value (green), >2 = extended/chasing (red) - prefer a pullback.
- Rel Vol
- - latest volume vs the 50-day average. 100% = normal; 140%+ = breakout confirmation.
- U/D 50d / 25d
- - up-day vs down-day volume over the window. 1.1+ = net accumulation (institutions buying); under 0.9 on the 25d = net selling.
- Accum/Dist 25d
- - heavy-volume up days vs heavy-volume down days in the last 25 sessions (close moved 0.2%+ on above-average volume). The institutional-participation footprint; 5+ distribution days = O'Neil caution line.
- LoD dist
- - close distance above the day low in % of ATR (100 = one full ATR off the low). High = strong close.
- Off/Above 52w
- - trend-template legs: within 25% of the 52-week high, at least 25% above the 52-week low.
- Trend 8/8
- - all 8 Minervini Trend Template criteria pass. Discovery floor, NOT an entry signal - entries come from the VCP pivot.
- Base len (VCP)
- - weeks since the VCP base started on the latest scan. 10wk+ bases carry the edge; short stacked bases test below random.
Fundamentals & valuation - reference, not entry inputs
Company data - context read, not entry inputs
Quarterly EPS - earnings acceleration
A dash in %Chg is deliberate: the year-ago figure was a loss, so a growth % would be meaningless. A dash in Sales means we have no revenue figure for that quarter - read it as a gap in our data, not as zero revenue.
| Quarter | EPS ($) | %Chg YoY | Sales ($M) | %Chg |
|---|---|---|---|---|
| Nov-24 | 0.77 | -6% | 301.1 | +40% |
| Feb-25 | 0.74 | +0% | 355.3 | +31% |
| May-25 | 0.78 | +47% | 332.6 | +4% |
| Aug-25 | 0.89 | -19% | 353.7 | +9% |
| Nov-25 | 0.68 | -12% | 343.9 | +14% |
| Feb-26 | 1.24 | +68% | 489.5 | +38% |
| May-26 | 0.32 | -59% | 449.3 | +35% |
| Aug-26 | 1.75 | +97% | 479.4 | +36% |
eps_actual (the figure MarketSmith/Deepvue show) - whether a given quarter is GAAP or excludes a one-off follows the filing, so it can sit either side of another vendor's number; AAPL's Oct-24 row, the Sep-2024 fiscal quarter, is $0.97 here - GAAP, including the EU tax charge - where TradingView's year implies $1.64 · Sales ($M) = SEC EDGAR quarterly revenue (fiscal Q4 derived as FY minus 9-mo) · quarter = report month · %Chg blank = prior-year base under $0.05 (not meaningful).Recent news - our DB (Finnhub + OVTLYR)
- Sep 16 · e.l.f. Beauty (ELF) Dips More Than Broader Market: What You Should Know Zacks Investment Research
- Sep 16 + e.l.f. Beauty Expands in Brazil: Will Global Growth Accelerate? Zacks Investment Research
- Sep 10 · An e.l.f. Beauty Insider Sells 5,512 Shares for $606,320 The Motley Fool
- Sep 04 · e.l.f. Beauty (ELF) Up 16.4% Since Last Earnings Report: Can It Continue? Zacks Investment Research
- Aug 31 + e.l.f. Beauty Stock: Buy or Sell? The Motley Fool
- Aug 27 − e.l.f. Beauty Is Down 53% From Its All-Time High. Is the Sell-Off an Overreaction? The Motley Fool
- Aug 26 · Amazon.com vs. e.l.f. Beauty: Which High-Growth Consumer Stock Is a Better Investment in 2026? The Motley Fool
- Aug 21 + Coupang vs. e.l.f. Beauty: Which Consumer Stock Is a Better Buy in 2026? The Motley Fool