CLX — The Clorox Company
Consumer Defensive · ETF XLP · as of 2026-09-18
Daily · EMA 10 / 20 / 50 · SMA 200 · VolPress: buy/sell split, 20-SMA, white dot = above avg · · E = earnings · RS vs SPY ⓘ · ● RS new high ⓘ
The Clorox Company
NYQ
Consumer Defensive · Household & Personal Products
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clo...
Market cap
11.9B
P/E (TTM)
17.3
EPS (TTM)
4.81
Employees
7,600
IPO
1972-06-01
Website
Price & today
$83.10
ATR(14) 2.63 (3.17%)
| Stock today | -2.24% |
| Sector ETF today | -0.83% |
| Residual (stock-specific) | -1.41% |
Sector correlation
| 20-day correlation with XLP | 0.59 |
| 60-day correlation with XLP | 0.55 |
| Status | normal |
Decoupling fires when 60d corr − 20d corr > 0.20: stock used to track its sector but the relationship has weakened recently.
Technicals
| 10 EMA | $88.22 |
| 20 EMA | $92.34 |
| 50 EMA | $96.26 |
| EMA stack | BEARISH |
| RSI(14) | 21.5 oversold |
| 52-week high distance | -35.53% |
| 52-week low distance | -1.89% |
Signals
| Market F&G | 46.9 |
| Bull% | 12.2% |
| OVTLYR status | SELL (17d) |
| Sector rank | #13 |
| Next earnings | 2026-11-02 (TNS, 44d) |
MarketSmith metrics - our compute
RS Rating
5.6
ADR%
2.6
RMV (tight)
30.0
Ext (ATR>20EMA)
-3.5
Rel Vol
177.0%
U/D 50d
0.64
U/D 25d
0.29
Accum/Dist 25d
0 / 8
EPS YoY
-42.0%
LoD dist
0.0
Off 52w High
35.5%
Above 52w Low
0.0%
1W / 1M
-5.3 / -23.0
Avg $Vol 50d
281.8M
Mkt Cap (B)
10.0
Trend 8/8
no
Leads Group
no
Sector XLP
-0.7% 1W
Base len (VCP)
24wk (9/12)
Coil (base shape)
85TVPX
What do these abbreviations mean?
- RS Rating
- - IBD-style relative strength vs SPY (weighted 3/6/9/12-mo). 70+ = leaders pool, 80+ = strong.
- ADR%
- - average daily range over 20 days. 4%+ = the fast movers the playbook prefers (selection order, not a gate).
- RMV (tight)
- - Relative Measured Volatility, 15 bars, scaled 0-100. <15 = tight coiled base (green), <35 moderate, high = loose/expanding - not a base right now.
- Ext (ATR>20EMA)
- - how many ATRs price sits above its 20-EMA. ≤1 = in value (green), >2 = extended/chasing (red) - prefer a pullback.
- Rel Vol
- - latest volume vs the 50-day average. 100% = normal; 140%+ = breakout confirmation.
- U/D 50d / 25d
- - up-day vs down-day volume over the window. 1.1+ = net accumulation (institutions buying); under 0.9 on the 25d = net selling.
- Accum/Dist 25d
- - heavy-volume up days vs heavy-volume down days in the last 25 sessions (close moved 0.2%+ on above-average volume). The institutional-participation footprint; 5+ distribution days = O'Neil caution line.
- LoD dist
- - close distance above the day low in % of ATR (100 = one full ATR off the low). High = strong close.
- Off/Above 52w
- - trend-template legs: within 25% of the 52-week high, at least 25% above the 52-week low.
- Trend 8/8
- - all 8 Minervini Trend Template criteria pass. Discovery floor, NOT an entry signal - entries come from the VCP pivot.
- Base len (VCP)
- - weeks since the VCP base started on the latest scan. 10wk+ bases carry the edge; short stacked bases test below random.
Fundamentals & valuation - reference, not entry inputs
P/E (TTM)
17.3
Fwd P/E
13.1
PEG
2.4
Price/Book
141.9
Profit margin
8.7%
ROE
163.8%
Debt/Equity
2221.4
Rev growth
-2.0%
Analyst target
$102 (+22%)
Analyst rating
HOLD
Institutional %
88.1%
Insider %
0.7%
Float %
98.7%
Valuation and analyst figures are Yahoo company stats (weekly refresh, ~3,000 larger names - blanks are honest gaps); logo, employees, website and IPO date are Massive company reference. Momentum/VCP entries do not use valuation - this card is context so you do not have to leave the page.
Company data - context read, not entry inputs
Industry rank
44 / 147
Industry
Household & Personal Products
Float
119.3M
Float turnover 20d
2.8%
Avg $Vol 20d / 50d
308.4M / 281.8M
Days to cover
4.6
Short % float
11.1%
Institutional %
88.1%
Weinstein stage
4
Float, short interest and institutional % come from Yahoo company stats, refreshed weekly for ~3,000 larger names - a blank means Yahoo does not publish the figure for this stock, not that it is zero. Dollar volume and float turnover are computed from our own price bars; industry rank from our rotation data; stage from the weekly chart.
Quarterly EPS - earnings acceleration
A dash in %Chg is deliberate: the year-ago figure was a loss, so a growth % would be meaningless. A dash in Sales means we have no revenue figure for that quarter - read it as a gap in our data, not as zero revenue.
| Quarter | EPS ($) | %Chg YoY | Sales ($M) | %Chg |
|---|---|---|---|---|
| Oct-24 | 1.86 | +280% | 1,762.0 | +27% |
| Feb-25 | 1.55 | -28% | 1,686.0 | -15% |
| May-25 | 1.45 | -15% | 1,668.0 | -8% |
| Jul-25 | 2.87 | +58% | 1,988.0 | +4% |
| Nov-25 | 0.85 | -54% | 1,429.0 | -19% |
| Feb-26 | 1.39 | -10% | 1,673.0 | -1% |
| Apr-26 | 1.64 | +13% | 1,670.0 | +0% |
| Aug-26 | 1.66 | -42% | - | - |
† = SEC carries this same fiscal quarter under a second period-end with a materially different figure (hover for it) - a restatement, merger recast or successor-period split; %Chg is blanked when the two are more than 15% apart. It fires only when the two period-ends DISAGREE, so it is a floor, not a guarantee that the rest of the column shares one basis · ‡ = the revenue concept changed from the previous quarter WITH A FIGURE (hover for both) - a blank row in between is skipped, as the eye does - a step at that row is a change of basis, not necessarily of business · EPS = Yahoo
eps_actual (the figure MarketSmith/Deepvue show) - whether a given quarter is GAAP or excludes a one-off follows the filing, so it can sit either side of another vendor's number; AAPL's Oct-24 row, the Sep-2024 fiscal quarter, is $0.97 here - GAAP, including the EU tax charge - where TradingView's year implies $1.64 · Sales ($M) = SEC EDGAR quarterly revenue (fiscal Q4 derived as FY minus 9-mo) · quarter = report month · %Chg blank = prior-year base under $0.05 (not meaningful).Recent news - our DB (Finnhub + OVTLYR)
- Sep 17 · ADRNY vs. CLX: Which Stock Should Value Investors Buy Now? Zacks Investment Research
- Sep 10 + Wyndham Hotels & Resorts, Campbell’s, Nintendo Rank No. 1 in Their Industries for Newsweek’s World’s Most Trustworthy Companies 2026 GlobeNewswire Inc.
- Sep 02 − Clorox (CLX) Down 9.3% Since Last Earnings Report: Can It Rebound? Zacks Investment Research
- Sep 01 − ADRNY or CLX: Which Is the Better Value Stock Right Now? Zacks Investment Research
- Aug 09 + 3 High-Yield Dividend Stocks to Load Up On Before 2026 Ends The Motley Fool
- Aug 05 + Meet the 5.1%-Yielding Stock That Just Increased Its Dividend for the 49th Consecutive Year. Here's Why It's a Buy in August. The Motley Fool