AMZN — Amazon.com, Inc.
Consumer Cyclical · ETF XLY · as of 2026-09-18
Daily · EMA 10 / 20 / 50 · SMA 200 · VolPress: buy/sell split, 20-SMA, white dot = above avg · · E = earnings · RS vs SPY ⓘ · ● RS new high ⓘ
Amazon.com, Inc.
NMS
Consumer Cyclical · Internet Retail
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable ...
Price & today
$253.71
ATR(14) 6.07 (2.39%)
| Stock today | +1.00% |
| Sector ETF today | -0.32% |
| Residual (stock-specific) | +1.33% |
Sector correlation
| 20-day correlation with XLY | 0.76 |
| 60-day correlation with XLY | 0.71 |
| Status | normal |
Decoupling fires when 60d corr − 20d corr > 0.20: stock used to track its sector but the relationship has weakened recently.
Technicals
| 10 EMA | $252.91 |
| 20 EMA | $255.06 |
| 50 EMA | $255.02 |
| EMA stack | NEUTRAL |
| RSI(14) | 48.0 |
| 52-week high distance | -11.66% |
| 52-week low distance | +29.44% |
Signals
| Market F&G | 46.9 |
| Bull% | 12.2% |
| OVTLYR status | SELL (19d) |
| Sector rank | #142 |
| Next earnings | 2026-10-28 (AMC, 39d) |
MarketSmith metrics - our compute
RS Rating
52.7
ADR%
1.8
RMV (tight)
22.0
Ext (ATR>20EMA)
-0.2
Rel Vol
132.0%
U/D 50d
0.68
U/D 25d
0.50
Accum/Dist 25d
1 / 0
EPS YoY
+242.0%
LoD dist
30.0
Off 52w High
11.7%
Above 52w Low
29.4%
1W / 1M
-1.2 / -4.6
Avg $Vol 50d
10.21B
Mkt Cap (B)
2729.2
Trend 8/8
no
Leads Group
YES
Sector XLY
-1.7% 1W
Base len (VCP)
12wk (8/18)
Coil (base shape)
85TVPX
What do these abbreviations mean?
- RS Rating
- - IBD-style relative strength vs SPY (weighted 3/6/9/12-mo). 70+ = leaders pool, 80+ = strong.
- ADR%
- - average daily range over 20 days. 4%+ = the fast movers the playbook prefers (selection order, not a gate).
- RMV (tight)
- - Relative Measured Volatility, 15 bars, scaled 0-100. <15 = tight coiled base (green), <35 moderate, high = loose/expanding - not a base right now.
- Ext (ATR>20EMA)
- - how many ATRs price sits above its 20-EMA. ≤1 = in value (green), >2 = extended/chasing (red) - prefer a pullback.
- Rel Vol
- - latest volume vs the 50-day average. 100% = normal; 140%+ = breakout confirmation.
- U/D 50d / 25d
- - up-day vs down-day volume over the window. 1.1+ = net accumulation (institutions buying); under 0.9 on the 25d = net selling.
- Accum/Dist 25d
- - heavy-volume up days vs heavy-volume down days in the last 25 sessions (close moved 0.2%+ on above-average volume). The institutional-participation footprint; 5+ distribution days = O'Neil caution line.
- LoD dist
- - close distance above the day low in % of ATR (100 = one full ATR off the low). High = strong close.
- Off/Above 52w
- - trend-template legs: within 25% of the 52-week high, at least 25% above the 52-week low.
- Trend 8/8
- - all 8 Minervini Trend Template criteria pass. Discovery floor, NOT an entry signal - entries come from the VCP pivot.
- Base len (VCP)
- - weeks since the VCP base started on the latest scan. 10wk+ bases carry the edge; short stacked bases test below random.
Fundamentals & valuation - reference, not entry inputs
P/E (TTM)
20.4
Fwd P/E
24.6
PEG
1.5
Price/Book
5.4
Profit margin
17.4%
ROE
30.6%
Debt/Equity
45.6
Rev growth
+19.6%
Analyst target
$325 (+28%)
Analyst rating
STRONG_BUY
Institutional %
68.1%
Insider %
8.9%
Float %
89.8%
Valuation and analyst figures are Yahoo company stats (weekly refresh, ~3,000 larger names - blanks are honest gaps); logo, employees, website and IPO date are Massive company reference. Momentum/VCP entries do not use valuation - this card is context so you do not have to leave the page.
Company data - context read, not entry inputs
Industry rank
104 / 147
Industry
Internet Retail
Float
9.66B
Float turnover 20d
0.3%
Avg $Vol 20d / 50d
8.43B / 10.21B
Days to cover
1.8
Short % float
1.1%
Institutional %
68.1%
Weinstein stage
2
Float, short interest and institutional % come from Yahoo company stats, refreshed weekly for ~3,000 larger names - a blank means Yahoo does not publish the figure for this stock, not that it is zero. Dollar volume and float turnover are computed from our own price bars; industry rank from our rotation data; stage from the weekly chart.
Quarterly EPS - earnings acceleration
A dash in %Chg is deliberate: the year-ago figure was a loss, so a growth % would be meaningless. A dash in Sales means we have no revenue figure for that quarter - read it as a gap in our data, not as zero revenue.
| Quarter | EPS ($) | %Chg YoY | Sales ($M) | %Chg |
|---|---|---|---|---|
| Oct-24 | 1.43 | +52% | 158,877.0 | +11% |
| Feb-25 | 1.86 | +86% | 187,792.0 | +10% |
| May-25 | 1.59 | +62% | 155,667.0 | +9% |
| Jul-25 | 1.68 | +33% | 167,702.0 | +13% |
| Oct-25 | 1.95 | +36% | 180,169.0 | +13% |
| Feb-26 | 1.95 | +5% | 213,386.0 | +14% |
| Apr-26 | 2.78 | +75% | 181,519.0 | +17% |
| Jul-26 | 5.75 | +242% | 200,606.0 | +20% |
† = SEC carries this same fiscal quarter under a second period-end with a materially different figure (hover for it) - a restatement, merger recast or successor-period split; %Chg is blanked when the two are more than 15% apart. It fires only when the two period-ends DISAGREE, so it is a floor, not a guarantee that the rest of the column shares one basis · ‡ = the revenue concept changed from the previous quarter WITH A FIGURE (hover for both) - a blank row in between is skipped, as the eye does - a step at that row is a change of basis, not necessarily of business · EPS = Yahoo
eps_actual (the figure MarketSmith/Deepvue show) - whether a given quarter is GAAP or excludes a one-off follows the filing, so it can sit either side of another vendor's number; AAPL's Oct-24 row, the Sep-2024 fiscal quarter, is $0.97 here - GAAP, including the EU tax charge - where TradingView's year implies $1.64 · Sales ($M) = SEC EDGAR quarterly revenue (fiscal Q4 derived as FY minus 9-mo) · quarter = report month · %Chg blank = prior-year base under $0.05 (not meaningful).Recent news - our DB (Finnhub + OVTLYR)
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